Now that you have gone through all the steps of setting up your blog with a strong foundation and you have started creating content for your audience, it’s time to talk about how to get more traffic to your blog.
Still need help getting your blog set up properly? Check out the post I shared previously on the basics of setting up your blog.
There are many avenues to get the word out about your blog. Have you gone through each of these steps and fully utilized these ways to grow and reach more of your target audience?
Word of Mouth
It’s crazy that I have to say this, but, start sharing with friends and family about what you’ve started. You’re excited to start this journey, I bet some of your family and friends will be excited to see what you’re up to and proud to support you on this adventure.
Social Media Platforms
This is a HUGE way to gain traffic, followers, readers and customers. With the way the world works now a days, most people are on some form of social media.
There are various platforms you can set up an account on for your blog so you can share your posts and products with your target audience. Think about where your audience is “hanging out”. Does your target audience use Facebook, Instagram, Twitter, Pinterest, LinkedIn, or other social media platforms?
Keep in mind that it is not essential for your blog to have all of these social media accounts created. If you think your audience is on all of them, by all means, create an account for each of the social media platforms. But, if you think your niche audience is only on a few specific platforms, feel free to stick to sharing to those specific avenues.
There is no point in wasting time sharing your content that you worked so hard on creating to places where your audience won’t find it. Sharing and interacting on social media can take up a lot of time and effort, so plan wisely.
This is also another business venture that you may consider hiring a Virtual Assistant for. If this is something you’re considering, feel free to reach out to me and let’s chat and see if I can help.
If you didn’t know, I specialize in helping other businesses and blogs market their content through the use of social media. I specialize in sharing and marketing on Pinterest, but, if your audience is elsewhere, I have worked with clients on other platforms as well. Let’s chat!
Start a business Facebook page
Here is where you can easily share your posts to friends and family and then grow your own audience as well.
When I started my own blog, I started my business page for One Sharp Mama and it was a fun place to engage with my readers. I shared things I thought my audience would enjoy and I would share my new posts when they were created.
Depending on your niche and your audience within your niche, they may or may not be on Facebook. Think about your audience, does your target customer or reader use Facebook on a regular basis? If so, consider starting a business Facebook page.
Start a business Instagram account
Instagram can be a hot spot to grow your audience and find out more about what they’re interested in.
Think about if who you’re writing your blog for, interacts on Instagram. Do they post images? Or do they share to their stories? Do they share the IG TV? If your audience uses any of these things from Instagram, chances are you should start your business Instagram account and start interacting with them.
Don’t be spammy and just promote your business though. Interact on your readers photos, hashtags, videos, etc. Show them that you’re interested in them and they’ll return the favor.
Post things of value for your audience. Don’t post something just to post it. Anytime you want to share something on Instagram, think about how it will benefit your readers, your audience- not how it will benefit you. If you keep that mind set, it will help you succeed in building an authentic, respectful and engaged community on Instagram. That should translate into an authentic and engaged following for your blog too!
With a business account on Instagram, it gives you access to different insights about your engaged audience. You can use these insights and information (like age of audience, location, interests, etc) to help you plan out your content that you want to share there.
Create a Twitter account for your blog
If you think your audience for your niche is on Twitter, then hop on it. Twitter is a relatively easy platform to learn how to use the basics of. It’s easy to set up an account and start tweeting.
Learn how to use hashtags on Twitter (and Instagram) and you can grow your reach even more.
If you are creating your blog on a WordPress.org site, like I mentioned before in the Basics you need to start a blog, you can easily find a plug in to add to each post that will allow your readers to “click to tweet”. They simply click the text area that they wish to tweet and it sends them over to sign in and tweet it with their following.
Start a Business Pinterest Account
I could share all day with you about how great Pinterest is for your blog. Since I’m a Pinterest Virtual Assistant, I have grown my own blogs following and generated so much traffic and helped others grow their traffic and following through the use of Pinterest.
I’m hesitant to share this under the social media section because Pinterest is very unique, it’s not really a social media platform. They don’t focus on growing a following like the other platforms do.
Pinterest is more of a search engine. In fact, they’re a visual search engine. Pinterest is a great place to share crafts, recipes, diy projects and posts that share how to information, education on a certain topic of interest and so much more.
Pinterest is a great resource to share your content to for so many niches. If you’d like to learn more about Pinterest strategies or need help setting up your Pinterest account properly so people will find and interact with your account, I’m here to help!
Did you know that the life of a pin and reach of a your pins on Pinterest is 1600 times longer than the reach you’ll get from a Facebook post?
Talk about a great return on investment of your time and effort if your audience is on Pinterest searching for your content topics.
The more you share what your audience is interested in, not necessarily what you want to share then, the more engaged audience you’re building. That goes for all social media platforms. It’s something to really think about it you want to turn your blog into a source of true income revenue.
There are many groups on Facebook that are there for you to learn tips and tricks to the world of successful blogging.
You can join as many of these groups that interest you. Within many of these groups you’ll find a great place to share your content. You will also find other groups that were created just to have sharing threads for bloggers and businesses to share their content to.
You can find groups that are open to sharing content of a variety of niches and you will find groups that only allow bloggers to share content related to a specific niche. Try a couple of different ones out and see what works for you.
In these groups, on designated days the admins will start various threads that you can participate in. Be careful to read the rules, follow them carefully and respectfully. It’s not nice to drop links and not follow through with the requirements of each thread.
For example, a few threads may ask for you to drop a specific social media link and then share 10 posts from the thread of others to that specific platform.
This is a great way to expand your audience. Plus, sharing others content shows your audience that you’re not just in it for yourself, you’re here to serve them and share content that you think they might find of interest with them, even if you didn’t write it. It helps to build trust and confidence with your audience.
These groups are also a great place for you to network and gain working relationships with bloggers and businesses in your nice. You can see if the group has a thread for collaboration opportunities also. This is a great way you can find people within your niche who may be interested in hosting a guest post for you to write or finding someone to share a guest post on your site.
Guest posting on other sites
This is another way to grow your audience and reach new readers. If you write a piece of content and send it to another website for them to publish, it is common practice for them to provide a “backlink” back to your site. Not only is this good practice to improve your own site’s rankings, but, it helps you find another new path to finding more of your own target audience.
Focus on SEO for Google Rankings
This is a topic that requires a lot of information. Too much for this post. I will create a post designated to SEO later. In case you didn’t know, SEO, stands for search engine optimization.
Basically, there are specific guidelines that you should follow when writing your posts to help Google find your content and think that it is reputable enough to land on the search results pages. (When I say Google, I mean any search engine, like Bing, or other search engines as well- Google is just the most talked about and most popular).
Building a website with proper SEO in mind is helpful when you are trying to rank on the first page on Google. This is not something that will happen overnight. It takes time for Google to find your content, see that it is “worthy” of being on the first page or second, etc.
This is often referred to as organic traffic. It takes time to build organic traffic and it can be a phenomenal source of traffic as well, once you are following proper SEO guidelines and are doing proper keyword research.
There are various ebooks and courses on building stronger SEO. I highly recommend looking into them. I apologize for not sharing on them more myself, I just feel that others are more qualified than I to shed light on SEO. But, it is too important of a topic for me to just pretend it doesn’t exist or to skip over with the intentions and purpose of this post.
I hope these various ways listed here to help increase traffic to your blog or website will be helpful to you. There are other ways to bring more traffic and page views to your site. But these are common practices and are relatively easy to set up.
If you need help with setting any of these accounts up under the social media platform section, don’t hesitate to reach out for help. Setting up these accounts properly and with the right foundations is extremely crucial in success with these accounts.
If you need help managing your social media accounts, consider hiring a Virtual Assistant. Creating your blog, then writing the actual posts can be very time consuming. Add on marketing and promotion of your blog and it can soon become a full time job. Don’t be afraid to delegate tasks to get more done with your business and reach more of your audience.
The biggest thing I can recommend is to think of where you audience is. Think of where they are looking for answers to things. Then find a way to post there.