You’ve been doing all the hard work to set up your website online for your business and now it’s time to talk about ways to get traffic to your site. Now that your website is set up and ready to promote your business, let’s chat more about using Pinterest to bring traffic to your site.
What’s Pinterest and why is it so great for my business?
Pinterest is not a normal social media platform. In fact, it’s more of a search engine, but, not just any old search engine. Pinterest is a visual search engine that is becoming extremely popular.
With Pinterest being such a great platform for such a wide variety of topics, your business website could most likely benefit from being on Pinterest.
In September of 2018, it showed that over 250 million people use Pinterest. Can you imagine that kind of target audience exposure you can get — for free!
If your business targets women between the ages of 25-54, Pinterest reaches about 83% of that target audience. This platform has an amazing potential to reach your target audience. But, it’s not all about women.
In 2018, 50% of the new accounts being made on Pinterest were from men. Men are now turning to Pinterest for inspiration for many things. Pinterest brings great potential for almost every target market.
How should I get my business started on Pinterest?
If you’ve been considering getting your business set up with an account on Pinterest, now is the time to do so.
You can convert a current personal account to a business account and then set it up properly with everything a business account needs, like a claimed website, rich pins and niche specific boards and descriptions. If this sounds like a ton of work that you don’t want to do yourself, you can always reach out to a Pinterest Virtual Assistant, like myself, who can help you get your account ready to go.
If you don’t have any sort of account set up, you can create a business account from scratch. Sometimes this is the easier option to do even if you have an existing personal account.
There are a few very important steps to get right and set up properly, specifically claiming your website and enabling rich pins so you can see your Analytics.
Again, if this is something you’d like to outsource and get some help with- I would be happy to help and get your business set up with a proper Business Pinterest account that is ready to go with correct SEO practices as well.
Interesting fact : Did you know that Pinterest went public and now you can buy stock in Pinterest? I can’t wait to see how this impacts bringing more traffic to businesses who use Pinterest as a powerful marketing tool.
Curious how Pinterest actually helps bring traffic to your site?
Pinterest is a free platform to use to help market your content to your target audience.
Think of Pinterest as like a big magazine, full of posts and articles of many different niches or topics. Each person has their own set of cork boards (or boards on their account) where they can “pin” or save a copy of a pin image (a piece of the big magazine that they’re interested in) that will direct them to your website to read about your post or products.
They can save the posts to look at later and refer to for the future. Or, they can just click on each article as they deem necessary and find out what they’re looking for.
Pinterest has a search bar and you type in what you want more information on or products you would like to find or inspiration you need for your next product, gift ideas, etc.
Just like when you use Google, when you type something in the search bar in Pinterest, you’ll get a bunch of search results. The Pinterest algorithms pull your posts and pins into these search results for users by looking at the description you input for each pin you create.
The algorithms look for similar keywords that the user put in the search bar and the keywords you have woven into sentences in your pin descriptions. If the algorithms think your content is a match, it will show it as a possibility in the search results for users.
The user then has the option to click on your pin and be directed to your site to see your content or product.
It might sound complicated, but, it is quite the simple and very efficient process.
How do you get success with Pinterest
Importance of Keywords
As I mentioned earlier, the algorithms use the keywords you use in your descriptions to pull your pin in the results field when a user types something related into the search bar.
Keyword rich descriptions are extremely important. If you don’t have appropriate and relative keywords used in your descriptions, your pins will never show in the results field. I can’t stress the importance of using keyword rich descriptions.
But, their’s a proper way to use keywords in your descriptions. You don’t just stuff them into the description section. You need to weave them into useful sentences.
If you need help with keyword research for your niche and your specific posts, products, etc. reach out to a qualified person for help. As a Pinterest VA, this is a service I provide and truly enjoy. Feel free to contact me to discuss getting help with keyword descriptions.
Visually appealing images
Keywords are not only important for your pin image descriptions, they’re just as important for your board descriptions and your account profile. If you need help understanding this, I’m happy to go into more detail with a strategy session!
Once the algorithms have found your content based on your description and keywords, it’s up to the user to find your content based on the visually appealing image you decide to use.
Depending on your niche, certain pins should have text on them to explain more of what the user can get out of visiting your site/post/product, etc.
Certain niches don’t need text on the pin image. It depends what your goal is with Pinterest.
Finding free stock photography or using your own, well taken photos can help create appealing pins that are clickable and will help you get the traffic you desire.
Creating visually appealing pins is almost as important as having a well “keyworded” description for the algorithms to find your content from.
This can be very overwhelming for some people. Sometimes it’s easier to outsource this tidbit on your to do list.
Personally, I love creating pins for my clients and seeing the results from them. I’m happy to discuss pin image creation packages with you if you need them.
Closing thoughts on why your business needs to be on Pinterest
Since Pinterest is a free platform to use to promote your business, what do you have to lose by starting a business Pinterest account? Nothing. So, get started with Pinterest today and start bringing in more traffic, sales and brand awareness.