• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Blog
    • Fertility
    • Breastfeeding
    • Pregnancy
    • Parenting
    • Crafts
    • Organization
    • Recipes
    • Learn to Blog
  • Work with One Sharp Mama

One Sharp Mama

Making Parenting, Pregnancy and Fertility life easier.

This post may contain affiliate links. All opinions here expressed are my own. You can view the full disclosure policy here.

May 15, 2019

Why your business needs to be on Pinterest

You’ve been doing all the hard work to set up your website online for your business and now it’s time to talk about ways to get traffic to your site. Now that your website is set up and ready to promote your business, let’s chat more about using Pinterest to bring traffic to your site.

Why should my business be on Pinterest? How can Pinterest help me drive traffic to my website? Are you curious to learn why Pinterest is a marketing secret and how it can help grow your business sales? Check out why your business needs to be on Pinterest. #businesstips #business #businesshelp

What’s Pinterest and why is it so great for my business?

Pinterest is not a normal social media platform. In fact, it’s more of a search engine, but, not just any old search engine. Pinterest is a visual search engine that is becoming extremely popular.

With Pinterest being such a great platform for such a wide variety of topics, your business website could most likely benefit from being on Pinterest.

In September of 2018, it showed that over 250 million people use Pinterest. Can you imagine that kind of target audience exposure you can get — for free!

If your business targets women between the ages of 25-54, Pinterest reaches about 83% of that target audience. This platform has an amazing potential to reach your target audience. But, it’s not all about women.

In 2018, 50% of the new accounts being made on Pinterest were from men. Men are now turning to Pinterest for inspiration for many things. Pinterest brings great potential for almost every target market.

Find out how to get help setting up your business Pinterest account. Marketing doesn't have to be hard or scary, find out how sharing and growing on Pinterest can help boost your business. This business secret can help boost sales, income and traffic to your business.

How should I get my business started on Pinterest?

If you’ve been considering getting your business set up with an account on Pinterest, now is the time to do so.

You can convert a current personal account to a business account and then set it up properly with everything a business account needs, like a claimed website, rich pins and niche specific boards and descriptions. If this sounds like a ton of work that you don’t want to do yourself, you can always reach out to a Pinterest Virtual Assistant, like myself, who can help you get your account ready to go.

If you don’t have any sort of account set up, you can create a business account from scratch. Sometimes this is the easier option to do even if you have an existing personal account.

There are a few very important steps to get right and set up properly, specifically claiming your website and enabling rich pins so you can see your Analytics.

Again, if this is something you’d like to outsource and get some help with- I would be happy to help and get your business set up with a proper Business Pinterest account that is ready to go with correct SEO practices as well.

Interesting fact : Did you know that Pinterest went public and now you can buy stock in Pinterest? I can’t wait to see how this impacts bringing more traffic to businesses who use Pinterest as a powerful marketing tool.

Check out this post to learn about how does pinterest actually help your business. If you need the next idea for marketing tips, check out how using Pinterest can help increase your businesses sales and get more traffic to your site. Pinterest is a great marketing tool. #pinterest #businesshelp #va

Curious how Pinterest actually helps bring traffic to your site?

Pinterest is a free platform to use to help market your content to your target audience.

Think of Pinterest as like a big magazine, full of posts and articles of many different niches or topics. Each person has their own set of cork boards (or boards on their account) where they can “pin” or save a copy of a pin image (a piece of the big magazine that they’re interested in) that will direct them to your website to read about your post or products.

They can save the posts to look at later and refer to for the future. Or, they can just click on each article as they deem necessary and find out what they’re looking for.

Pinterest has a search bar and you type in what you want more information on or products you would like to find or inspiration you need for your next product, gift ideas, etc.

Just like when you use Google, when you type something in the search bar in Pinterest, you’ll get a bunch of search results. The Pinterest algorithms pull your posts and pins into these search results for users by looking at the description you input for each pin you create.

The algorithms look for similar keywords that the user put in the search bar and the keywords you have woven into sentences in your pin descriptions. If the algorithms think your content is a match, it will show it as a possibility in the search results for users.

The user then has the option to click on your pin and be directed to your site to see your content or product.

It might sound complicated, but, it is quite the simple and very efficient process.

How do you get success with Pinterest

Importance of Keywords

As I mentioned earlier, the algorithms use the keywords you use in your descriptions to pull your pin in the results field when a user types something related into the search bar.

Keyword rich descriptions are extremely important. If you don’t have appropriate and relative keywords used in your descriptions, your pins will never show in the results field. I can’t stress the importance of using keyword rich descriptions.

But, their’s a proper way to use keywords in your descriptions. You don’t just stuff them into the description section. You need to weave them into useful sentences.

If you need help with keyword research for your niche and your specific posts, products, etc. reach out to a qualified person for help. As a Pinterest VA, this is a service I provide and truly enjoy. Feel free to contact me to discuss getting help with keyword descriptions.

Visually appealing images

Keywords are not only important for your pin image descriptions, they’re just as important for your board descriptions and your account profile. If you need help understanding this, I’m happy to go into more detail with a strategy session!

Once the algorithms have found your content based on your description and keywords, it’s up to the user to find your content based on the visually appealing image you decide to use.

Depending on your niche, certain pins should have text on them to explain more of what the user can get out of visiting your site/post/product, etc.

Certain niches don’t need text on the pin image. It depends what your goal is with Pinterest.

Finding free stock photography or using your own, well taken photos can help create appealing pins that are clickable and will help you get the traffic you desire.

Creating visually appealing pins is almost as important as having a well “keyworded” description for the algorithms to find your content from.

This can be very overwhelming for some people. Sometimes it’s easier to outsource this tidbit on your to do list.

Personally, I love creating pins for my clients and seeing the results from them. I’m happy to discuss pin image creation packages with you if you need them.

Closing thoughts on why your business needs to be on Pinterest

Since Pinterest is a free platform to use to promote your business, what do you have to lose by starting a business Pinterest account? Nothing. So, get started with Pinterest today and start bringing in more traffic, sales and brand awareness.

Don’t forget you can always ask for help with Pinterest.

Filed Under: Learn to Blog onesharpmamablog@gmail.com Leave a Comment

Reader Interactions

How to get more traffic to your blog
Best Summer Side Hustles and Quick Ways to Make Money for Mom

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Hey, I’m Victoria Sharp!

Hey, I’m Victoria Sharp!

A wife to a fairytale husband and a mama to 2 princesses and 1 prince. Sharing anything and everything I can to make parenting life easier.

Footer

Recent Posts

  • Best Gifts for New Moms in the Hospital
  • 5 Ways to Help Kids Sleep Through the Night
  • Mistakes First-Timers Make at Disney World All the Time
  • 9 Things you MUST do during your First Trimester

What can I help you find?

Check the Archives

Amazon Disclosure

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

@onesharpmamablog on Dealspotr

Let’s collaborate

Powered by Dealspotr
  • About Victoria
  • Work with One Sharp Mama
  • Blog
  • Policies
  • Resource Library

© 2015 Pretty Happy WordPress Theme · By: Pretty Darn Cute Design